Big data: quality over quantity
- 11 May 2021
- Posted by: David Huistra
- Category: Insights
You hear a lot about big data nowadays. But often, the promised benefits are not achieved. A very important reason for this can be the quality of the data. Big data is not about collecting a lot of data, it is about measuring the right things. Read this blog to find out why quality is so important, and how you can improve the quality of the collected data.